057: Heidi Thompson - How To Find Your Ideal Photography Client
Heidi Thompson is a business and marketing strategist for wedding professionals. One of the biggest problems she sees photographers having is not working with the ideal client so she litter. The ideal client is more than just being able to charge more for your photography, it's being able to charge what you are worth to people who will then go shout your name from the rooftops about how great you are! Heidi breaks it down into easy to understand ideas that are sure to help make photography more rewarding and fulfilling for you!
In todays episode you'll learn:
How Heidi helps wedding professionals
Using Social media for wedding photographers
Tips on optimizing your website to find out where your clients are coming from
Why "Engaged women" or "Moms" isnt a defined enough ideal client
Why you are marketing to someones personality rather than the demographic they fit in
Why you don't want to work with EVERYONE
How you can find an ideal client even if you have never had a client
Why asking what brands they like is such an important question
How knowing what your clients pain points are will help you speak to them
Resources:
Quotes:
Market to someones personality rather than their demographic
We make connections with people not businesses
You have to think of your marketing as a magnet
You cant have anyone rave about you without someone else not that into you
Find out why they are passionate about the brands they love
Even if someone is spending alot of money on their wedding, it doesnt mean they speak like a perfume ad