059: Kimberly Houston - Making The Words On Your Website Not Suck
Kimberly Houston Is a copywriter for creatives professionals like photographers. Today she talks about what website copy is, why it's so important to your photography and finding the right clients. She helps you figure out why the words on your website is not working and what you can do to get potential clients to fall madly in love with your work.
In This Episode You'll Learn:
What a copy writer is
What a copy writer does for your website
Why you need a copy writer to make your photography website stand out
How a copy writer can book you more clients
How Kim got into copy writing and why she focus on working with photographers
Why your photos don't tell the right story and how more words will help you
The biggest mistake Kim sees beginner photographers make when it comes to the words they use on their website
Why a Facebook page is not enough and why you should get a website
How you can start writing better content today
The most visited page on your website
What page you should update and rework immediately
What write on your photography website
The importance of blogging
Why your "About me" is terrible and not connecting with clients
How to write a great "About Me" for Photographers
How you can work with Kim one on one
Resources:
Quotes:
My photos should speak for them self I dont need a copywriter
If you want to get found online you HAVE TO have copy on your website
If you dont differentiate yourself with your copy your photos are going to be judged just on price
ask yourself, what do you want people to do on your home page