BPP 272: Kate and Nick Story - The Real Reason You're Not Making Enough Sales In Your Wedding Business

Kate & Nick Storey are digital marketing specialist, copywriter, social media experts for wedding business owners, and run Book More Brides. Book More Brides, helps wedding business owners around the world to better understand how to identify their perfect clients, what to say to get them to book, and how to create strategic online content that builds relationships and sales. In this interview we talk about the real reason you’re not making enough sales in your wedding photography business.

In This Episode You'll Learn:

  • How Nick and Kate got into the wedding business

  • Common objections from couples, and solutions

  • Why you need to focus on creating your style before creating a business

  • How to get at the heart of what your client wants

  • Why selling feels like a 4 letter word

  • How to know which marketing platform is right for you

Resources:

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BPP 270: Tom Watson - Community over Engagement

Tom Watson is a hobbiest photographer and co creator of the new photo sharing community for photographers, Glass. In this episode we talk about how the app came to be, how its different than just about any other social media you’ve ever used, and what makes it a fantastic place for photographers

In This Episode You'll Learn:

  • How Tom got started in photography and Design

  • Toms reaction to Instagram announcing they are no longer photo focused

  • How Glass came to be and how it challenges many “traditional” social media apps

  • The benefits of a subscription based community

  • The vision for glass in the future

Resources:

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BPP 269: Chrystofer Davis - Documenting your Community

Chrystofer Davis is a Newark NJ based fine art photographer who today talks about the importance of documenting your community and the people within it.

In This Episode You'll Learn:

  • How Chrys got started in photography

  • What Chrys struggled with most in the beginning and how he overcame it

  • When Chrys started shooting Film and why it is his preferred medium

  • What elements go into a Chrys Davis photo

  • How getting to know a single person can make the biggest impact on your community

  • How to interact with interesting strangers to photograph on the streets

Resources:

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Erika Greco: Service, not Side Hustle : Community Spotlight

Erika Greco is a Charleston South Carolina based photographer and member of the Beginner Photography Podcast for more than 4 years. Over that time she has proved her dedication to growing her skills as a photographer with every photo she uploads. Today she talks about her journey and why she’s done with the “Side Hustle” mentality pushed on many new photographers.

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Full Episode Transcription:

Disclaimer: The transcript was transcribed electronically by Temi.com and may contain errors that do not reflect accurately what the speaker said. Because of this, please do not quote this automated transcript, it is only intended as a reference.

BPP 268: Mary Fisk-Taylor - The Year that Changed Photography

Mary Fisk Taylor is the current president of the PPA and co owns and operates a high end portrait photography studio. This week we talk about the struggles of operating a photography business during a pandemic and what she saw other photographers going through, first hand in her position at the PPA.

In This Episode You'll Learn:

  • How Mary got started in Photography

  • Marys involvement with the PPA

  • How the pandemic changed the photography industry forever

  • How Mary leaned into her brands story to dug deeper to come out better than before

  • What Mary focused on from a business perspective to keep her photography business alive

  • What listeners currently in lockdown can do to grow their new business

Resources:

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BPP 266: Todd Laffler - Visualization vs Coincidence

Todd Laffler is one of the most awarded wedding photographers by Fearless for his creativity and ability to turn an ordinary scene into an extraordinary work of art. Today Todd shares how to keep your eyes open to visualize a potential image and also how to spot a special moment out of your control

In This Episode You'll Learn:

  • How Todd got started in photography and moved into weddings

  • How to weigh the pros and cons of getting a cool shot vs getting the safe shot

  • How to keep your eyes open for whats happening around you to capture the events of the day

  • What elements go into a portfolio worthy Todd Laffler image

  • How to capture images that really matter and are not just creative for creativity sake

Resources:

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BPP 265: John Greengo - Building a Great Image

John Greengo is a Seattle Washington based Travel Photographer and photography educator who in this interview shares what it takes to build a great image.

In This Episode You'll Learn:

  • How John got into photography

  • What John struggled with most when getting started in photography

  • The elements John focuses on when shooting travel and landscape photography

  • How being self aware will help you grow as a photographer

  • How to deal with the stress of capturing a great photo when you have a limited time in a location

  • How to know what gear to choose when looking to buy a new piece of kit

Resources:

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Louis Stevenson: Just Jump Right In : Community Spotlight

Louis Stevenson is Tacoma Washington based photographer and long time member of the Beginner Photography Podcast community. Today Louis shares how he got started in photography, the struggles he faced and how it lead him to shooting motorsports.

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Full Episode Transcription:

Disclaimer: The transcript was transcribed electronically by Temi.com and may contain errors that do not reflect accurately what the speaker said. Because of this, please do not quote this automated transcript, it is only intended as a reference.

BPP 264: Simon Ringsmuth - Balancing family and photography

Simon Ringsmuth has been doing a weekly 50 project for more than 8 years. Consistently taking and posting photos the whole time all while having a family, kids with activities, and a full time job. Today we talk about that process and how he balances family and photography.

In This Episode You'll Learn:

  • How Simon got started in photography

  • Why Simon started a weekly 50 project 8 years ago

  • How the pandemic changed Simons photography

  • How Simon balances his photography hobby with family time

  • The importance of setting goals in your photography

Resources:

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BPP 263: Michael Sasser - Find your WHY / Book Better Clients

Michael Sasser is a Boudoir photographer in Los Angeles and educator who today shares how having a WHY in what you shoot can help you capture more powerful photos and capture more qualified clients to grow your business.

Become A Premium Member to access to more in-depth questions to help move your growing photo business forward!

In This Episode You'll Learn:

  • How Michael got started in boudoir photography

  • The importance of having a WHY in photography

  • How your WHY can influence the way you shoot

  • Why boudoir photography is more of a service than a product

  • How Michael inspires confidence in his clients

Premium Members Also Learn:

  • Why Michael implemented a wait list and how it has helped him gain control over his time and book more qualified clients

  • The Email sequence Michael sends his to generate excitement for those on the waitlist

  • How you can set up the same system even if you’re just getting started or shooting another genre.

Resources:

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BPP 261: Alex Vita - Beginner Website Mistakes for Photographers

Alex Vita is a photographer turned web designer for photographers. After more than 10 years and hundreds of happy photographers Alex shares some of the most common mistakes, he sees from photographers starting out with their first website and shares why you need a website, even if you’re not in business.

Become A Premium Member to access to more in-depth questions to help move your growing photo business forward!

In This Episode You'll Learn:

  • Alex’s Roots in photography

  • How Alex transitioned into web design

  • Why social media is a terrible place to host your portfolio

  • Most common mistakes photographers make with their first website

  • How you’re sabotaging your website traffic and how to fix it

  • What is a Splash Page and why it’s a bad idea for your website

  • A Perfect home page headline formula to give visitors all the info they need about you

Premium Members Also Learn:

  • The main elements a website focused on selling photography services needs over a hobbiest portfolio website

  • What factors are important to building the best website framework to please google and your potential clients

  • The perfect Lightroom / Photoshop export settings for images you want to post on your website

Resources:

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BPP 260: Justin Anderson - Chasing the Aurora

Justin Anderson is a Manatoba Canada based landscape astro photographer. Justin works by day and chases the beautiful aurora by night. In this interview Justin shares some of his best tips for getting out and capturing the night sky.

In This Episode You'll Learn:

  • How Justin got started in astrophotography

  • What Justin struggled with most when learning

  • Why Justin loves shooting astrophotography even in the Canadian winter weather

  • What elements Justin looks for in a good sky photo

  • How Justin prepares for a night of Astrophotography

  • Justin’s must-have camera gear to get great Astro images

Resources:

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John Kenny: Finding Your Niche : Community Spotlight

John Kenny is a UK based photographer who after a few years is starting to find his Niche. After shooting for a few years and shooting anything that came in front of his camera, John has recognized what he loves to shoot most and is now niching down to focus his attention to growing his skills to become the best portrait photographer he can be.

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Full Episode Transcription:

Disclaimer: The transcript was transcribed electronically by Temi.com and may contain errors that do not reflect accurately what the speaker said. Because of this, please do not quote this automated transcript, it is only intended as a reference.

BPP 259: Dorie Howell - Trusting Your Photographic Instincts

Dorie Howell is a Northern Virginia Portrait Photographer specializing in Family and Newborn images. Dorie has been running a successful portrait business for more than a decade and today talks about how to trust your own instincts as a photographer and capture beautiful and honest photos.

Become A Premium Member to access to more in-depth questions to help move your growing photo business forward!

In This Episode You'll Learn:

  • How Dorie got started in photography

  • Why Dorie loves capturing portraits

  • How to get the moment and make sure you capture what the family wants

  • How to trust yourself and your photographic instints

Premium Members Also Learn:

  • The importance of getting on the phone with a potential client and what to say

  • The Elements of crafting a perfect inquiry email

Resources:

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BPP 257: Huy Nguyen - Becoming a fearless photographer

Huy Nguyen is a photojournalist turned wedding photographer who spend more than 15 years taking chances at weddings to produce some of the most raw and authentic images of a wedding day. Upset that the wedding industry didn’t have a location for brides to find fearless documentary wedding photographers for their wedding day, he created Fearless Photographers. A place that highlights some of the best talent in honest, emotion-driven, creative documentary wedding photography. Today Huy shares some tips on how you can be a better and more fearless photographer.

In This Episode You'll Learn:

  • The first photo Huy took that stood out to him

  • How Huy got into photojournalism

  • What lessons Huy took from photojournalism into wedding photography

  • The 5 Bad Things Rule

  • The 3 Elements to building an emotion-driven moment

  • What to do when you’re TOO Fearless

Resources:

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BPP 256: Brad Smith - Crafting The Perfect Portfolio

Brad Smith is a photo editor with more than 35 years of experience working for some of the most notable publications including Sports Illustrated, The New York Times, WWE, and The White House. Today Brad shares what it takes to build and craft a stand-out portfolio!

In This Episode You'll Learn:

  • What is a Photo Editor

  • How Brad got started in photography

  • The Elements of a great portfolio

  • How your photos can stand out even if you just shoot high school sports

  • How to spot holes in your portfolio

  • What its like working as the Director of Photography for the White House

Resources:

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